Besides commercials which feature the Lorax at Wendy's or Target, there have been some wild promotional events at schools - in the name of corporate philanthropy. How about elementary kids connecting the fuzzy Lorax with Mazda in Virginia?
The Campaign for a Commercial Free Childhood has published a list of advertisers that need to hear the message that Hollywood business as usual has gone too far.
More stalwart writers have taken pen to hand in their responses:
I speak for the books of the late Dr. Seuss,
adapted to film way too long and too loose.
Like his classic The Lorax, which opens this week,
one week after critics like me got a peek.
Oh, the movie's not awful as such movies go,
but it sure ain't The Lorax Seuss devotees know.
It lacks the Seuss charm, the Seuss magic, and worse:
It's just not the same without Seussian verse.
In fact, in mere prose, in mere everyday speechy,
the save-the-trees story just comes off as preachy.
And the backstory, well, you have seen it before:
A villain. A love interest. Chase scenes. And more.
Still, it's pretty enough up on the big screen
where the Truffula trees make a colorful scene,
waving their tufts in dazzling ThreeD.
Because ThreeD is a Gimmick-That-Kids-Movies-Need!
A ThreeD movie snaps! A ThreeD movie pops!
The story line's flat, but the ThreeD it is not.
The kids seemed enthralled by ThreeD-movie action
(though oldsters like me may find ThreeD a distraction).
SO…
Watch, says the Goldy.
There are worse films to go
to when you have a gaggle of small kids in tow.
Take them to see this new ThreeD-Lorax-Look.
Or better yet, read them The Lorax the book.
adapted to film way too long and too loose.
Like his classic The Lorax, which opens this week,
one week after critics like me got a peek.
Oh, the movie's not awful as such movies go,
but it sure ain't The Lorax Seuss devotees know.
It lacks the Seuss charm, the Seuss magic, and worse:
It's just not the same without Seussian verse.
In fact, in mere prose, in mere everyday speechy,
the save-the-trees story just comes off as preachy.
And the backstory, well, you have seen it before:
A villain. A love interest. Chase scenes. And more.
Still, it's pretty enough up on the big screen
where the Truffula trees make a colorful scene,
waving their tufts in dazzling ThreeD.
Because ThreeD is a Gimmick-That-Kids-Movies-Need!
A ThreeD movie snaps! A ThreeD movie pops!
The story line's flat, but the ThreeD it is not.
The kids seemed enthralled by ThreeD-movie action
(though oldsters like me may find ThreeD a distraction).
SO…
Watch, says the Goldy.
There are worse films to go
to when you have a gaggle of small kids in tow.
Take them to see this new ThreeD-Lorax-Look.
Or better yet, read them The Lorax the book.
Finally, I wrote an analysis of this book a while back which, upon my own reflection, confirms the questionable ethical bending and twisting we are now seeing on screen from good old American commercialism.
Maybe it's not just Theodore who's taken a hit - maybe the Lorax is rolling, too.
Maybe it's not just Theodore who's taken a hit - maybe the Lorax is rolling, too.
